As lots of you understand, promoting on Fb in the course of the holidays might be troublesome. There are such a lot of promotions and so many advertisers competing for consideration.
Black Friday weekend might be one in every of your most worthwhile occasions of the yr as an ecommerce enterprise if you know the way to method it in your Fb promoting.
So how are you going to break by way of the noise?
As we speak, I’m going to show you in regards to the Pent-Up Demand methodology that has been efficient at producing tens of millions of in gross sales throughout Black Friday weekend again in my company days.
Step 1: Flip Off Your Retargeting
This methodology capitalizes on folks’s anticipation of upcoming gross sales on Black Friday/Cyber Monday, and it’s actually easy to execute.
All it’s worthwhile to do? Flip off your retargeting audiences a 1–2 weeks earlier than your promotion launches and put 100% of your funds towards your top-of-funnel prospecting.
Why, you ask? Effectively, the reply is easy.
Doing this can construct up a fairly sizable viewers of customers that went to your web site however didn’t purchase something. These folks have been sufficient in your merchandise to click on, however one thing could have held them again from buying. It’s okay although as a result of we’ll give them an awesome probability to finish their buy within the subsequent step.
Step 2: Making ready Your Promotional Adverts
Within the weeks main as much as Black Friday, you’re going to need to take this time to organize your promotional supplies for the upcoming advert blitz.
Whether or not you’re providing a BOGO deal, or a reduced value on a well-liked product, it can be crucial that you just create adverts that point out this promotion in each the picture/video AND within the advert copy. You’ll be able to all the time develop new artistic for this if you happen to like, however I like to recommend simply repurposing your finest performing artistic and including a banner or callout that makes it clear what your promotion is. This manner you understand it will likely be efficient.
For the advert copy, I additionally advocate repurposing your finest copy for this. I like to make use of yaytext.com to create eye catching headlines and callouts for the copy. You need to create a way of urgency to get folks to buy, so be sure to make it clear that’s sale is barely dwell for Black Friday
Step three: Turning Your Retargeting Again On
The final a part of this methodology is the place the magic occurs. As soon as Black Friday rolls round, it’s time to flip your retargeting audiences again on and REALLY push your funds into these audiences.
Now, usually I wouldn’t advocate pushing your frequencies in your retargeting audiences. However Black Friday/Cyber Monday has a lot incomes potential for ecommerce companies, you possibly can squeeze a variety of gross sales out of your retargeting audiences throughout that weekend.
So spend as a lot as you possibly can throughout these three days! In case you have the stock and the funds, discover your finest performing advert units and actually push into them throughout this weekend. In case your promotion is attractive sufficient, you’ll have a HUGE viewers of individuals to push these adverts to and actually get a variety of bang in your buck.
For those who can implement this technique nicely, you need to see greater ROAS will increase with decrease CPMs, since retargeting audiences typically have decrease CPMs.