Digital Marketing

Occasion-Trade Professionals’ Views on In-Individual Occasions Proper Now

Most occasion planners and different business professionals say they might not really feel snug attending an indoor occasion proper now—even at half capability—due to COVID-19, in line with latest analysis from the Occasion Management Institute.

The report was primarily based on knowledge from a survey performed in July 2020 amongst almost 800 occasion planners, occasion businesses, and occasion business distributors and suppliers.

Some 84% of respondents say they might not really feel snug attending an indoor occasion (tradeshow, firm assembly, advertising and marketing activation, and so forth.) at full capability proper now, and 54% wouldn’t really feel snug attending an indoor occasion at half capability.

Most respondents say they might really feel snug attending an indoor occasion at 20% capability in addition to an outside occasion at half capability.

Most business professionals say they might not really feel snug attending an occasion proper now if it lasts longer than half a day.

To really feel snug attending an in-person occasion, business professionals say, crucial well being measures are that each one attendees put on masks (77% fee it as extremely necessary) and hand sanitizer be broadly obtainable (77%).

In regards to the analysis: The report was primarily based on knowledge from a survey performed in July 2020 amongst almost 800 occasion planners, occasion businesses, and occasion business distributors and suppliers.

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