It is no secret that Google’s search engine seeks to floor high-quality content material to its customers. Nevertheless, figuring out precisely what alerts “high-quality” to its algorithms will be difficult for entrepreneurs.
Fortunately, Google offered some perception in 2019 when it defined that its inner evaluators search for three key components on pages when judging high quality: experience, authoritativeness, and trustworthiness (EAT).
Understanding what EAT is and why Google prioritizes it may possibly assist entrepreneurs increase search engine optimization effectiveness and succeed extra persistently with their search efforts.
An infographic (beneath) from Spiralytics explores the basics of EAT and the way to create content material that has these three vital qualities.
Try the infographic: