Digital Marketing

How To not E-mail Journalists: The 10 Largest Pitch Errors

Journalists say their largest peeve when being pitched by way of electronic mail is receiving requests to cowl tales which are irrelevant to their beats, in response to latest analysis from Fractl.

The report was primarily based on information from a survey performed in 2019 amongst 500 journalists, writers, and bloggers who work both full-time or as freelance contributors for main on-line publishers.

Respondents rank receiving electronic mail pitches which are irrelevant or that point out the individual hasn’t researched the journalist’s work as essentially the most offensive mistake senders make.

Different high pet peeves are receiving pitches that point out the sender hasn’t researched the publication, too many follow-ups, pitches which are too self-promotional, cold-calling, mass electronic mail blasts, pitches with generic angles to widespread tales, a scarcity of cooperation/transparency, a failure to personalize, and receiving a duplicate of a press launch.

Concerning the analysis: The report was primarily based on information from a survey performed in 2019 amongst 500 journalists, writers, and bloggers who work both full-time or as freelance contributors for main on-line publishers.

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