Affiliate Marketing

53 Fb Statistics to Know for 2019

As a marketer, it’s helpful to maintain observe of social media websites by the numbers. Statistics assist arrange the place to take a position your advert in content material and which areas to keep away from. Whether or not you’re eager about the place to start the client’s journey on Fb or the price of paying for adverts, discover the Fb statistics it’s good to know for 2019.

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Our Fb stats are organized into 5 classes:

1. Fb advert statistics

2. Fb person statistics

Three. Fb demographics

Four. Fb advertising statistics

5. Fb video statistics

Fb statistics [2019 data]

1. Fb has 39,651 staff.
2. Fb income for twelve months ending in June 2019 was $62 billion.
Three. In 2018, Fb had an annual progress price of 41%.
Four. 56% of individuals go to Fb to get info.

1. Fb has 39,651 staff. (Supply: Fb, 2019)

2. Fb income for twelve months ending in June 2019 was $62 billion. (Supply: MacroTrends, 2019)

Three. In 2018, Fb had an annual progress price of 41%. (Supply: MacroTrends, 2019).

Four. 56% of individuals go to Fb to get info. (Supply: Fb, 2019).

Everyone knows Fb is huge, however let’s take a look at precisely how expansive it’s by worker numbers and progress price. As a marketer, realizing the place Fb is and the place it’s going provides you details about how your model can match into the ecosystem and the best way to finest serve your clients on the platform.

Fb advert statistics

1. In 2018, Fb reported This autumn advert income of $16.6 million, a 30% enhance from 2017.
2. The common value for an advert noticed a 2% lower whereas advert impressions grew by 34%.
Three. 94% of advert income in Q2 was represented by cell adverts, a Three% enhance from Q1.
Four. Fb’s advert income as $16,624 million in Q2.
5. The U.S. and Canada made up $eight,115 million of Fb’s advert income in Q2.
6. There are 7 million advertisers on Fb.
7. Fb video adverts have a low CPC, at $1.86.
eight. The potential attain of promoting for Fb is 1.9 billion.
9. The common cost-per-click on Fb is $1.72.
10. Fb’s whole advert income is predicted to achieve $39.Four billion by 2021.

1. In 2018, Fb reported This autumn advert income of $16.6 million, a 30% enhance from 2017. (Supply: Martech Immediately, 2019)

2. The common value for an advert noticed a 2% lower whereas advert impressions grew by 34%. (Supply: Martech Immediately, 2019)

Three. 94% of advert income in Q2 was represented by cell adverts, a Three% enhance from Q1. (Supply: Fb, 2019)

Four. Fb’s advert income as $16,624 million in Q2. (Supply: Fb, 2019)

5. The U.S. and Canada made up $eight,115 million of Fb’s advert income in Q2. (Supply: Fb, 2019)

6. There are 7 million advertisers on Fb. (Supply: Statista, 2019)

7. Fb video adverts have a low CPC, at $1.86. (Supply: Match Small Enterprise, 2019)

eight. The potential attain of promoting for Fb is 1.9 billion. (Supply: We Are Social, 2019)

9. The common cost-per-click on Fb is $1.72. (Supply: Wordstream, 2019)

10. Fb’s whole advert income is predicted to achieve $39.Four billion by 2021. (Supply: Statista, 2019)

Now that you understand Fb adverts by the numbers, how does your model slot in with long-term ROI? Are you spending an excessive amount of or too little?

Fb person statistics

1. 69% of Individuals use Fb.
2. Fb is utilized by 51% of U.S. teenagers.
Three. 43% of U.S. adults get their information from Fb.
Four. 74% of U.S. adults go to Fb day by day.
5. 96% of Fb customers entry the app on cell.
6. Fb reported that Three-Four% of profiles for month-to-month lively customers (MAUs) have been pretend and eliminated them in 2018’s Q1. That’s 88 million accounts.
7. Each day lively customers (DAUs) on common for Q2 have been 1.59 billion, an eight% enhance 12 months over 12 months.
eight. The variety of MAUs for Q2 was 2.41 billion, additionally an eight% enhance 12 months over 12 months.
9. In 2018, 35% of Fb’s viewers was underneath 25.
10. Fb customers aged 65+ is 41%.
11. In 2018, it was reported that 1.1 billion Fb customers converse English.
12. Fb’s whole variety of desktop lively customers is 1.47 billion.

1. 69% of Individuals use Fb. (Supply: Pew Analysis Middle, 2019)

2. Fb is utilized by 51% of U.S. teenagers. (Supply: Pew Analysis Middle, 2019)

Three. 43% of U.S. adults get their information from Fb. (Supply: Pew Analysis Middle, 2019)

Four. 74% of U.S. adults go to Fb day by day. (Supply: Pew Analysis Middle, 2019)

5. 96% of Fb customers entry the app on cell. (Supply: Statista, 2019)

6. Fb reported that Three-Four% of profiles for month-to-month lively customers (MAUs) have been pretend and eliminated them in 2018’s Q1. That’s 88 million accounts. (Supply: Fb, 2018)

7. Each day lively customers (DAUs) on common for Q2 have been 1.59 billion, an eight% enhance 12 months over 12 months. (Supply: Fb, 2019)

eight. The variety of MAUs for Q2 was 2.41 billion, additionally an eight% enhance 12 months over 12 months. (Supply: Fb, 2019)

9. In 2018, 35% of Fb’s viewers was underneath 25. (Supply: We Are Social, 2019)

10. Fb customers aged 65+ is 41%. (Supply: Pew Analysis Middle, 2019)

11. In 2018, it was reported that 1.1 billion Fb customers converse English. (Supply: We Are Social, 2019)

12. Fb’s whole variety of desktop lively customers is 1.47 billion. (Supply: We Are Social, 2019)

It’s vital to understand how a lot of your viewers is on Fb, to place your advertising technique. In case your target market makes use of Fb day by day, think about beefing up content material for lead technology. Optimizing content material for desktop and cell based mostly on lively customers can even make your content material extra enticing to potential clients.

Fb demographics statistics

1. Girls between the ages of 25-34 make up 13% of Fb’s world lively customers.
2. Males between the ages of 25-34 make up the largest demographic group, at 19%.
Three. India is the nation with essentially the most Fb customers, with 300 million.
Four. Fb customers are 57% male and 43% feminine.
5. There are 1 billion customers from Asia on Fb.
6. There are 385 million Fb customers in Europe.
7. Over 80% of Fb’s each day lively customers (DAUs) come from exterior of the US and Canada.
eight. Fb has 2.41 billion month-to-month lively customers (MAUs).
9. 65% of Fb customers are underneath 35.

1. Girls between the ages of 25-34 make up 13% of Fb’s world lively customers. (Supply: Statista, 2019)

2. Males between the ages of 25-34 make up the largest demographic group, at 19%. (Supply: Statista, 2019)

Three. India is the nation with essentially the most Fb customers, with 300 million. (Supply: Statista, 2019)

Four. Fb customers are 57% male and 43% feminine. (Supply: We Are Social, 2019)

Infographic displaying the advertising audiences of social media.

Picture Supply: We Are Social

5. There are 1 billion customers from Asia on Fb. (Supply: Fb, 2019)

6. There are 385 million Fb customers in Europe. (Supply: Fb, 2019)

7. Over 80% of Fb’s each day lively customers (DAUs) come from exterior of the US and Canada. (Supply: Omnicore Company, 2019)

eight. Fb has 2.41 billion month-to-month lively customers (MAUs). (Supply: Fb, 2019)

Graph displaying Facebook's monthly active users.

Picture Supply: Fb

9. 65% of Fb customers are underneath 35. (Supply: Statista, 2019)

Fb’s month-to-month common customers are climbing. Meaning extra of your viewers is repeatedly checking Fb, and your potential viewers of over 1.eight million is rising. Your content material is seen by a large number of different nations as nicely, so it’s a good suggestion to maintain that in thoughts when strategizing campaigns.

Fb advertising statistics

1. In 2018, 78% of US shoppers made purchases by discoveries on Fb.
2. 93% of companies are lively on Fb.
Three. Photographs make up 18% of Fb posts.
Four. Hyperlink posts obtain 76% much less engagement than video posts.
5. The median engagement price throughout all industries on Fb is zero.09%.
6. The common individual spends 37 minutes on Fb.
7. Greater than 2.7 billion individuals use Fb’s household of companies each month.
eight. Fb Tales has 500 million each day viewers.
9. Four.6% of entrepreneurs use Fb video adverts.
10. 35% of entrepreneurs report profitable influencer campaigns on Fb.

1. In 2018, 78% of US shoppers made purchases by discoveries on Fb. (Supply: Kleiner Perkins, 2018)

2. 93% of companies are lively on Fb. (Supply: Buffer, 2019)

Three. Photographs make up 18% of Fb posts. (Supply: Buffer, 2019)

Four. Hyperlink posts obtain 76% much less engagement than video posts. (Supply: Buffer, 2019)

5. The median engagement price throughout all industries on Fb is zero.09%. (Supply: Rivaliq, 2019)

6. The common individual spends 37 minutes on Fb. (Supply: Advertising and marketing Land, 2019)

7. Greater than 2.7 billion individuals use Fb’s household of companies each month. (Supply: Fb, 2019)

eight. Fb Tales has 500 million each day viewers. (Supply: TechCrunch, 2019)

9. Four.6% of entrepreneurs use Fb video adverts. (Supply: Buffer, 2019)

10. 35% of entrepreneurs report profitable influencer campaigns on Fb. (Supply: Buffer, 2019)

These stats present extra course about the place your technique ought to head with a purpose to earn extra numbers on Fb. For instance, if in case you have a video of your organization’s weekly Waffle Wednesday occasion, put up that as a substitute of the hyperlink to your weblog put up, which it can save you for Twitter Playing cards.

Fb video statistics

1. In 2018, customers aged 18-24 have 75% much less of an consideration span for video adverts than customers who’re 65+.
2. 75 million individuals use Watch at the least one minute every day.
Three. Customers are 1.5 instances extra prone to watch a video on their telephone.
Four. 62% of individuals have reported being extra eager about a product after seeing it on a Fb video.
5. Video promotions are equally as vital as picture promotions.
6. 81% of companies choose video advertising on Fb.
7. Fb is the second hottest video property, behind Google.
eight. Politics is the very best class of Fb Tales, at 36%.

1. In 2018, customers aged 18-24 have 75% much less of an consideration span for video adverts than customers who’re 65+. (Supply: Fb, 2019)

2. 75 million individuals use Watch at the least one minute every day. (Supply: TechCrunch, 2019)

Three. Customers are 1.5 instances extra prone to watch a video on their telephone. (Supply: Fb, 2017)

Four. 62% of individuals have reported being extra eager about a product after seeing it on a Fb video. (Supply: Fb, 2018)

5. Video promotions are equally as vital as picture promotions. (Supply: Social Bakers, 2019)

6. 81% of companies choose video advertising on Fb. (Supply: Buffer, 2019)

7. Fb is the second hottest video property, behind Google. (Supply: Statista, 2019)

eight. Politics is the very best class of Fb Tales, at 36%. (Supply: Statista, 2019)

Graph showing the most watched video topics on Facebook.

Picture Supply: Statista

Fb movies are massively in style and have a big enchantment to youthful customers of the location. If in case you have merchandise to advertise, movies have your again and your target market.

Maintaining with Fb is a crucial think about planning technique. Not solely as a result of Fb owns different platforms, like Instagram, however additionally they affect multiple channel of your planning. For extra info on utilizing Fb in your social media planning, try our final information right here.

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