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FTC Launches Investigation into E-Cigarette Advertising

The Federal Commerce Fee has opened a brand new inquiry wanting on the advertising practices of six main e-cigarette producers, ordering them to show over reams of knowledge by Jan. 2, the company introduced Thursday.

The fee is requiring the businesses — Juul Labs, RJ Reynolds Vapor Firm, NJOY LLC, Nu Mark, Logic Expertise Improvement and Fontem US — to compile and submit particular studies that features information “in regards to the gross sales, practices, and strategies of promoting” their vaping merchandise from 2015 by way of 2018, based on a press launch.

The company can also be wanting on the corporations’ social media campaigns, together with how they recognized and tracked followers, instruments they used to curb publicity to minors and their use of celebrities or social media influencers to advertise their merchandise, based on a replica of the order despatched to the businesses on Aug. 29.

The FTC stated it’s utilizing the knowledge to compile a examine, just like studies its launched on cigarettes and smokeless tobacco merchandise.

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