Good day to you all! That is the editorial crew talking. This time we determined to publish our conventional report on Friday. And for this we now have a number of causes: the Man launched many campaigns and at last leveled off. His progress is simple: simply two and a half months in online marketing, and he has already approached the inexperienced zone. It’s not a miracle, the Man labored arduous to achieve the mandatory expertise.
Sooner or later, we’ll broaden the span between the stories, in order that Oleg can share some discipline confirmed campaigns and good concepts, not solely check outcomes.
Oleg, we give the ground to you!
Good time of day, pricey readers!
The second has come for the newest information. This time I ran site visitors to courting affords to Portugal, France and Italy, in addition to sweepstakes to Germany. I’d additionally prefer to share some normal observations on the site visitors from Europe.
I’ve been fairly busy ever for the reason that final quantity of the experiment had been revealed: somebody robbed my storage (so to talk, diminished every little thing to an orderly association or slightly relieved me of all of the stuff I had in there). And on Monday I’ve managed to launch and configure some promoting campaigns in order that the general ROI has develop into optimistic. Revenue will not be massive, however it’s a matter of scaling. By the best way, the query stays – how ought to I scale? I’ll actually admire your recommendation.
So, a number of phrases on courting affords and sweepstakes.
Courting in Portugal
Consumer Exercise: CPC-Excessive
Provide: ClickDealer – 66150 [MOB] WantMatures /PT 35+ SOI 191845 (PT)
The creatives have already been noticed in Anstrex:
CTR was about 2.63% – four.23%.
On the one hand, it’s nice that spy-tool permits you to see different associates’ creatives. Alternatively, your creatives can simply be stolen. How does one defend himself from that? What strategies do you utilize?
I used commonplace pre-lands with age verification for all European advert campaigns. To run exams for Portugal I used a separate set with out pre-landing pages. Funnily sufficient, CR on this case was 2.1%, whereas it was simply 1.06% with no pre-lands. Nevertheless, I’ll not bounce to any conclusions, the quantity of site visitors I’ve pushed there’s not but enough. However I’ll make a psychological observe for the long run.
I’ve stopped this marketing campaign, as a result of it nonetheless wants optimization: I plan to launch completely different campaigns for the Portuguese capital and different cities, the statistics exhibits that completely different areas fluctuate by way of ROI:
I don’t know the best way to conduct marketing campaign evaluation with no tracker. In fact, it’s potential to import all the information to Excel, however I strongly doubt that I might type the data and analyze the samples there.
Launching the identical marketing campaign for different Consumer Actions is one other level for exploration.
Courting in Italy
Consumer Exercise: CPC-Excessive
58370 [MOB] SessoCaldo /IT DOI (IT)
71187 [MOB] FlirtHits /IT SOI (IT)
46339 [MOB] Scopamici /IT DOI (IT)
The supply 71187 [MOB] FlirtHits /IT SOI with the touchdown 201463 had the best CR:
Based mostly on the tracker statistics, we are able to see that there’s a hyperlink between variety of conversions and the time of day. The identical sample was true for France. This must be taken under consideration within the strategy of marketing campaign optimization.
By the best way, does any of you goal particular time durations and cities? And, primarily based in your expertise, is there any worth in such concentrating on?
Courting in France
74622 [WEB+MOB] Fuck Moi /FR SOI (FR)
62942 [WEB+MOB] Snap Vite /FR SOI (FR)
58177 [MOB] Orchi love /FR SOI (FR)
I used the identical creatives, that labored for Italy:
The common CTR was 1.2% – 2.four%
The most effective supply – 62942 [WEB+MOB] Snap Vite /FR SOI with touchdown 192414.
After having analyzed some marketing campaign samples within the tracker, I can say that it’s greatest to run promoting campaigns with the next parameters:
Choose Wi-Fi for the connection kind, that is most necessary for Europe. You may see combined site visitors in Asia and different GEOs (it’s most evident in advert campaigns for South Africa, Thailand, Taiwan and so forth.).
I’ve additionally launched related courting campaigns on MegaPush, however all of them plunged into the purple. MegaPush differs from PropellerAds by way of marketing campaign configuration, and, sadly, for now I lack the expertise to correctly work on this platform.
Sweepstakes in Germany
Additionally, I lastly received spherical to sweepstakes. Sadly, as a result of lack of time it took me lengthy to configure and launch them. So, what’s a sweepstake?
Sweepstake — a type of on-line draw with a random winner. As a rule, to participate customers simply must submit their contact particulars (often e mail and identify). The second consumer submits the data affiliate will get conversion.
Units by different well-known manufacturers.
Coupons and vouchers for numerous supermarkets/on-line shops.
By the best way, we now have a pleasant article on this subject on our web site, test it out.
I made a decision to make use of the case and marketing campaign described within the workshop by Nick Titan (the workshop was held in Russian). The workshop went with an archive of prepared pre-lands, this simplified the launch. I made a decision to drive site visitors to Germany and selected €750 MediaMarkt coupon as a pre-landing web page:
I didn’t trouble inventing many new creatives, simply used some from the workshop together with a few my very own:
I selected the next affords:
69036 [WEB+MOB] Win Media Markt €750 Coupon /DE SOI 197604 (DE)
58134 [WEB+MOB] €750 MediaMarkt Voucher v3 (Crimson) /DE SOI (DE)
73160 [WEB+MOB] WIN NEW MEDIA MARKT €750 COUPON /DE DOI (DE)
So, listed below are the outcomes:
It was a shock that the marketing campaign took off instantly, I obtained the primary leads inside half an hour. I must also observe that creatives from the workshop have been higher than my very own. The supply 58134 [WEB+MOB] €750 MediaMarkt Voucher v3 (Crimson) /DE SOI had the best CR. I’m really happy by such outcomes. It motivates me to proceed working with sweepstake vertical.
To sum up, I’m happy with driving site visitors to European courting affords: site visitors is nice and comparatively steady, it additionally converts nicely. All present campaigns want optimization and concentrating on by way of areas, cities and time durations.
As for the sweepstakes, the primary launch proved optimistic. I’m going to attempt scaling the present campaigns and run extra exams on well-performing ones.
A push site visitors professional
The whole lot seems nice, you managed to search out some worthwhile campaigns. Now all it’s a must to do is run exams and much more exams. It’s best to document all these campaigns that took you into the inexperienced or not less than got here out impartial. It’s higher to maintain all of the hyperlinks to good touchdown and pre-landing pages, as a result of such a database is extraordinarily helpful for an affiliate. The extra information the extra alternatives.
The Man drove site visitors into the purple for the sake of expertise – now this expertise pays off.
An online marketing professional at PropellerAds
Hiya! It’s good to see some progress, my congratulations!
You talked about time concentrating on in your report and I’ve some recommendation for you. Talking from my expertise, courting has greater conversions throughout particular durations of time. For instance, it’s not all the time applicable to show “juicy” advertisements throughout hours when consumer is anticipated to be at work. I don’t assume your hottest artistic would get any conversions in any respect, if the individual obtained it, say, at an necessary assembly. It’s not an harmless iPhone giveaway, and this supply requires some privateness. So far as I do know, these affords convert the very best within the night, at night time and early within the morning. To place it merely, at instances when the consumer has some personal time. So, if I have been you, I’d check one set of creatives concentrating on particular hours.
And talking of pre-landing pages with age verification. I’d disable such a pre-land, as a result of with any redirection you threat dropping a part of the site visitors. It’s extra environment friendly to make use of pre-landing pages that tease the consumer.
And I’d additionally advise you to make a replica of the marketing campaign and take a look at working it completely on 3G / LTE site visitors. Positive, there could also be much less site visitors, however, as a matter of follow, conversion charge there could also be greater. Strive it for your self and see the way it works.
As to sweepstakes, I like to recommend testing a dynamic tag for consumer’s metropolis choice on pre-lands.
Typically, it’s apparent that creatives and CTR have improved. You’ve got simply climbed into the inexperienced, and it’s an excellent indicator. In fact, there’s nonetheless room for enchancment. For instance, with the subsequent step you may need to give your pre-lands a extra detailed look. Good luck!
Plans for the subsequent time interval
Launch courting campaigns to a number of European GEOs.
Optimize present campaigns for Italy, France and Portugal.
Scale the primary sweepstakes marketing campaign for Germany and check the brand new ones.
The sources spent thus far:
Cash spent for this era (September 16 to 26): advert campaigns in push networks: $400. I nonetheless haven’t run out of funds.
Cash earned (September 16 to 26): $432.
Time: 211 hours.