Affiliate Marketing

ZorbasMedia Interviews Ian Fernando about his Transition from Affiliate Advertising and marketing to Amazon FBA

Aleksis Zorba: … Legendary Ian Fernando.

Ian Fernando: Thanks.

Aleksis Zorba: Thanks very a lot for coming.

Ian Fernando: No, I recognize it.

Aleksis Zorba: Welcome to our Barcelona studio in right here. I want to begin by asking you a bit concerning the starting of your profession, what’s it referred to as profession an affiliate internet marketing. What did you do earlier than you began, and the way have you ever really acquired concerned?

Ian Fernando: Sure, certain. I believe it’s considered one of my favourite tales, and lots of people really get pleasure from it simply because it goes from an precise particular person having a daily job, however for me, I really needed to work three jobs. So I used to be a customer support consultant that evening, as a name middle. Human useful resource managers throughout the day, after which I used to be additionally a waiter on the weekends.

Aleksis Zorba: Do you might have any time to love sleep?

Ian Fernando: Sure, precisely. So by the point one job finishes, I solely have one and a half hour from my human useful resource job within the day, as a result of it went from like 7:00 to four:00, after which the subsequent job on the name middle began 6:00. So I had traveled from one to a different, they’re mainly each ups and downs. However anyhow I used to be doing that, and now I believe to myself you realize what I would like to determine the best way to do away with at the least two jobs, the place I’ve one job.

Aleksis Zorba: Was it not attainable to make a dwelling simply having one job? Like, let’s make clear it, the place was it?

Ian Fernando: Sure, so in New Jersey.

Aleksis Zorba: New Jersey.

Ian Fernando: Sure, proper. At the moment, my mother and father kicked me out of the home as a result of I didn’t wish to end faculty. They usually paid for my first semester in faculty in Pennsylvania, and since I had a horrible GPA, I used to be beneath like suspension or warning for the subsequent semester, so I paid the subsequent semester of that. After which since I acquired a horrible GPA, they wouldn’t settle for me again into faculty.

After which I went to a group faculty for about two and a half years, after which I acquired kicked out for preventing. So to myself like nah man, I can’t work out the best way to be a pupil or a correct learner, after which I simply instructed my mother and father I don’t wish to return to highschool. After which that’s after they resolve hey that is my home, you go to highschool, otherwise you don’t, otherwise you depart, after which I simply determined to depart. After which at that time, I used to be clearly working these three jobs, simply to pay for my hire and simply to eat for the remainder time.

Aleksis Zorba: How outdated had been you by then?

Ian Fernando: I wish to say 20-21 years outdated, as a result of I went to school nearly a 12 months after, so sure, 20-21. After which I really acquired a very good job of eliminating two and utilizing benefit which is the place I turned a telecom analyst. After which from there, I really climbed the ranks of this firm from the decision middle place and mainly acquired to a telecom analyst place.

And that’s type of the place I realized all my knowledge hacks and realized about Excel and all that. However at that time, I used to be like making an attempt to determine okay if I’m making these figures a 12 months, am I in a position to do some advertising on-line to mainly place this revenue? I mainly began on-line by googling the best way to make cash on-line.

Aleksis Zorba: Why did you wish to log on?

Ian Fernando: At that time, the one purpose I wish to log on is that once more the three jobs I had, I didn’t work out every other strategy to make cash on them. So ought to I get one other fourth job? The fourth job, I used to be like no I don’t even have time to sleep. So I simply mainly googled the best way to make cash on-line.

However once I did that, I couldn’t even afford Wi-Fi or web in my condominium at the moment, so really stole a Wi-Fi repeater from my retailer, placed on the sting of my condominium and took someone else’s open Wi-Fi or hack or no matter and that’s how I used to be in a position to get entry to the Web for a small time period. After which I simply turned up Google, and I figured about eBay, and I realized about reselling.

And from reselling, I used to be like oh man that is nice. I’m making a very good amount of cash. After which I believe I used to be working two jobs at that time, after which I used to be like how can I do away with the opposite job and develop my eBay enterprise. The issue I had is that I couldn’t deal with my prospects, and the e-mail templates and buyer requests to correctly service them.

Aleksis Zorba: Was it since you didn’t prefer it?

Ian Fernando: No, it was simply the job, proper? I couldn’t spend the time. So at that time, I googled the best way to make cash on-line with out prospects.

Aleksis Zorba: And CPA advertising simply confirmed up?

Ian Fernando: Right. CPA advertising confirmed up, and that’s once I signed up with one affiliate community. Azul adverts, I’m undecided if you realize them.

Aleksis Zorba: They’re now not round.

Ian Fernando: Right, they’re now not round. However they’re the one which mainly helped me to be; I believe they’re the primary stepping stone for me to turn into the place I’m at this time.

Aleksis Zorba: How lengthy did it take you to succeed in first 1000 at this time?

Ian Fernando: Oh, my affiliate administration is such a very good job, like inside 25 days like actually the primary month.

Aleksis Zorba: Actually? In 45 days?

Ian Fernando: Sure, or lower than.

Aleksis Zorba: Proper. And what sort of supply is?

Ian Fernando: At the moment, it was a long-form tax supply. So it was like 4 pages, and I believe like 13 questions or no matter. And I forgot what the payout was, nevertheless it did very effectively at the moment.

Aleksis Zorba: Sure. What was your first site visitors supply?

Ian Fernando: Google AdWords, as a result of she undoubtedly helped me the best way to push this supply on Google AdWords.

Aleksis Zorba: In order that was sizing at this time, and a few days I’d consider for some ups and downs it often goes. And to my understanding, that was additionally utterly Whitehead?

Ian Fernando: Right. However that is additionally a seasonal supply, so it’s solely lasted, when is tax season in the united statesMarch, April.

Aleksis Zorba: You should utilize March or April.

Ian Fernando: Sure. So three month, two months of earnings that’s the place I made my I assume huge soar.

Aleksis Zorba: In order that’s the way you even have been launched to advertising, you by no means acquired again to company job ever since?

Ian Fernando: No, I haven’t been again.

Aleksis Zorba: Proper. Inform me then what you do now, and what makes you most of your cash?

Ian Fernando: So, proper now, I nonetheless do affiliate internet marketing, I nonetheless purchase site visitors.

Aleksis Zorba: You continue to run campaigns your self.

Ian Fernando: Sure.

Aleksis Zorba: It’s uncommon these days.

Ian Fernando: Sure, for certain. I imply it’s clearly not the quantity of figures that I’ve had prior to now, nevertheless it will get me going. There’s numerous focus the place I’m doing now Amazon FBA, and I simply began this 12 months, and I’m already at four determine month income, and my purpose now could be to hit the 5 figures, which I ought to be capable of get there inside the subsequent 30, 45 days alright. So affiliate internet marketing, my weblog, and Amazon mainly the three issues I’m concentrating on.

Aleksis Zorba: And as for Amazon, you began identical to this 12 months, proper?

Ian Fernando: Sure. February this 12 months I began, after which very a lot April I hit oh Could was the month the place I hit about 4 thousand income, so I used to be really fairly enthusiastic about that one.

Aleksis Zorba: It’s referred to as Amazon FBA for many who usually are not acquainted guys, FBA stands for success by Amazon. And so far as I perceive, this mannequin they deal with every part like success, delivery, buyer care all it’s worthwhile to do is like…

Ian Fernando: Ship the product to them.

Aleksis Zorba: Proper, and discover the precise product.

Ian Fernando: Right, sure. However I’m really doing grant arbitrage; I’m not doing like a white-label or something like that. So model arbitrage is mainly saying, I imply it’s all of the phrase for it like retail arbitrage.

Aleksis Zorba: Sure, or product arbitrage.

Ian Fernando: Sure, product arbitrage. What you’re mainly doing is discovering this shirt on clearance or no matter for 5 , and also you’re promoting on the market worth for $25.

Aleksis Zorba: How do you try this?

Ian Fernando: I imply there are numerous tales, particularly to the retailer you bought to bodily go to the shop and store. Or there’s on-line arbitrage the place you possibly can simply purchase the merchandise, and wholesale on-line or purchase clearance gadgets on-line additionally.

Aleksis Zorba: So that you mainly attempt to discover low priced gadgets and the attempt to promote them.

Ian Fernando: Right, sure. So the FBA mannequin is just a little bit dearer, simply since you’re paying for a month-to-month price to Amazon, and also you’re paying I assume the service charges 4 instances as effectively.

Aleksis Zorba: For every supply?

Ian Fernando: Sure, right. So one thing like this shirt that price me $5 will in all probability technically price me $15, due to the service charges at Amazon places on, taxes per states wherever it’s being delivered.

The month-to-month price, after which I’m solely making what $10 margin or a $5 margin. However it’s value it for me, as a result of if I did FBM, Amazon FBM which is fulfilled by service provider’s proper I’ve to ship it, I’ve to deal with the client.

Aleksis Zorba: Which might be in all probability much more costly for you?

Ian Fernando: Right, it is likely to be sure.

Aleksis Zorba: And time-consuming.

Ian Fernando: Right, the time worth and comfort, right.

Aleksis Zorba: Cool, that’s fairly attention-grabbing. How related is that to site visitors arbitrage?

Ian Fernando: The factor is that if I began doing Amazon PPC for my arbitrage initiatives, or shopping for site visitors by way of Fb to the product arbitrage that I’ve, then it really works in that method. However there’s actually no similarity except it’s like shopping for one thing for reasonable, getting a conversion for a better worth that’s just about the identical mannequin.

Aleksis Zorba: How do you appeal to site visitors, is simply run inside Amazon’s retailer?

Ian Fernando: Oh no, they’ve reported, so I log into reporting nearly as soon as per week, after which I exploit knowledge studio, Google Knowledge studio to filter out what I have to see correctly. However Amazon offers you all that data; it’s simply not like a correct reporting factor as a result of there’s simply, I don’t assume they’d consider that in any respect.

Aleksis Zorba: How does Amazon rank merchandise?

Ian Fernando: Oh, I imply it varies from product title, the recognition of the merchandise. Some gadgets are seasonal like I bear in mind shopping for like 100 gadgets of this fleece after they’re in clearance, and fortuitously I used to be in a position to promote at the least a very good 80% of it simply earlier than March by beginning with stock caught in there now, all proper. However it actually varies, I believe.

Aleksis Zorba: And the way do you improve gross sales, like when you see that one thing is promoting very effectively, how do you make it even larger?

Ian Fernando: Sure. So Amazon will really inform you this product is doing very effectively, they advocate a specific amount of things to consumers of that product. So Amazon gives you hey, that is really on fireplace in your retailer, you should purchase extra of this stuff. However the issue is definite retailer doesn’t have 80 gadgets; it’s a must to supply from a number of areas. And one particular person may need it for 5 ; one other particular person may need it for seven, so it’s a must to work out that math. So the problem I’m having now could be simply the scalability issue, which I’m making an attempt to determine it out.

Aleksis Zorba: And the way do you discover the precise product? How do you check in one other method?

Ian Fernando: Sure, that’s a really time-consuming factor. So I do have a VA, all he does is appears at web sites all day.

Aleksis Zorba: Digital assistant, proper?

Ian Fernando: Digital assistant, sure. And there’s a scoreboard that I exploit or a Google sheet that I exploit on the best way to rating a product. So what he does it’s he’ll discover one thing on like Newegg.com, search the title in Amazon after which I’ve a software that I’ve like Helium 10 or Bibot Professional, after which it tells me the precise rating of the product.

Aleksis Zorba: How probably that it is going to be ranked?

Ian Fernando: If it’s ranked within the hundreds of thousands it’ll be arduous to promote, however I solely decide a selected rank that I exploit, and that’s the one time the place he’ll advocate me that product. If he recommends me that product, then I’ll go forward and purchase as a lot as I can and retailer.

Aleksis Zorba: And simply began really testing it, you first have to speculate by sure quantities of things, ship them to Amazon, and that’s the way you begin testing.

Ian Fernando: So I mainly purchase identical to 5 gadgets to see if it should transfer, and if Amazon decides to inform me or advocate to me hey, you should purchase 25 of those, then that’s once I’ll go forward and purchase extra.

Aleksis Zorba: What niches are type of most tasty in your expertise?

Ian Fernando: Why not I do numerous like clothes and toys. Some digital, like among the third occasion model merchandise in electronics, these are mainly the three areas I’ve been on or that I’ve been promoting.

Aleksis Zorba: What wouldn’t you advocate to go to for what area of interest? I believe the extra aggressive they’re, the tougher they turn into.

Ian Fernando: Sure, I imply, I don’t even know simply because I haven’t touched each area of interest, proper? So I’ve solely centered on like toys, electronics, garments, books. What I in all probability can advocate is to not purchase every part that’s discounted, and since what’s occurring is what I see occurring is that folks which can be studying in Amazon, they’re doing the identical issues as what I’m doing, however they’re additionally shopping for every part at discounted.

So what you assume began discounting on Amazon, you’ll have one other eighty folks doing the identical factor, and also you’re competing towards them. And by the point you ship it they usually ship it, you’re once more competing at pricing wars. So when you decrease your worth, you decrease your worth.

She’ll decrease her worth, and now you’re like oh you’re not making sufficient revenue anymore. As a result of what you thought you’re going to promote for $25, you’re now signal it for like $7 as a result of the particular person within the group of individuals of shops simply desires to make a greenback, or transfer that stock, so that you undergo this worth warfare problem.

Aleksis Zorba: Alright. How a lot capital do you assume one ought to have to attempt to enter this mannequin?

Ian Fernando: It actually solely take, let’s see it’s $50 a month for Amazon, after which to purchase the stock I believe you solely want like lower than $500 all proper if you should purchase issues discounted.

Aleksis Zorba: Another bills?

Ian Fernando: The opposite bills is Amazon; you don’t do any Merch as a result of Amazon takes care of it.

Aleksis Zorba: You don’t want any creators [Inaudible]

Ian Fernando: Nothing, sure. Since this merchandise is already listed, all I acquired to do is simply ship it to them. So whoever listed this merchandise for earlier than me, have management of that itemizing. So all I’ve to do is simply ship the stock. So it simply takes like in all probability 300 of your cash, finds merchandise, time, and that’s actually it.

Aleksis Zorba: Are you already worthwhile, or break-even?

Ian Fernando: Sure, I’m already worthwhile; I used to be already worthwhile. Oh, at first, I wasn’t worthwhile, as a result of I purposely wished to lose cash simply so I might study the method.

Aleksis Zorba: Fascinating.

Ian Fernando: I’m extra of a man that once I heard about it in AWA Bangkok, or affiliate world Asia, Bangkok two years in the past or final 12 months. I used to be , so I used to be like let me attempt it. I actually went spend my time on YouTube for nearly per week or two weeks, after which I used to be like you realize what I’m going to do that, let me attempt it.

After which all I did was supply issues round the home, went to shops, purchase stuff, and I already knew in my head I used to be going to lose cash, however I simply wished to really feel out the method of the best way to do it inside Amazon, what do I click on, is there the rest I’ve to study.

Aleksis Zorba: To get your palms soiled.

Ian Fernando: Sure, precisely. I’m extra of an individual that permit me fall within the mud; let me clear myself later earlier than I can soar over the mud.

Aleksis Zorba: Alright and the way lengthy did it take you to only get issues going?

Ian Fernando: Actually inside the similar week, per week. So after two weeks of watching movies, per week of possible sourcing and one other week of determining Amazon, after which I used to be like oh I lastly acquired my first examine which is 2 weeks later from the primary preliminary purchase, I assumed to myself that is simple then.

Aleksis Zorba: Is that like your aware determination to make this transition to extra type of e-commerce from CPA advertising?

Ian Fernando: Sure, right. So that is the rationale why I began Amazon as a result of site visitors sources come and go, presents are up and down. The soundness of site visitors and conversions are identical to by no means constant. So at the least I really feel like with Amazon and everyone shifting to eCommerce, that I can make the most of Amazon’s large quantity of consumers, and simply ship a compulsory and hopefully I am going in that path. However I believe I’ll nonetheless be an affiliate, as a result of each time I do one thing I at all times transfer again to being an affiliate, I at all times fall again to turn into an affiliate for some purpose, so we’ll see.

Aleksis Zorba: Do you think about your self an affiliate or an entrepreneur?

Ian Fernando: What I believe is I’m simply an internet marketer. What I assumed earlier than was that I used to be an entrepreneur, however then once I offered my firm, and made initiatives, and made issues like software program’s I didn’t see myself as an entrepreneur, as a result of I spotted that each one I’m doing is simply making an attempt to make cash. I’m not making an attempt to alter your expertise, his expertise, the world.

Aleksis Zorba: That’s why you began to put in writing your weblog?

Ian Fernando: Effectively I wrote on my weblog once I first began simply to maintain tabs on myself, and I’m specializing in my weblog now simply so I can rebuild up my model within the advertising house. Despite the fact that I’ve been in it for therefore lengthy, however the weblog makes cash in itself.

Aleksis Zorba: Do you write it for cash, or not solely or by no means?

Ian Fernando: I don’t write for cash on it, it’s extra like experiences. If someone desires to do a put up on it, sure I imply I’ll ask for a price for certain. However there’s no money-focused pushed mannequin behind my weblog in any respect. And it’s the rationale why I don’t assume I’m an entrepreneur as a result of I’m actually not altering the world.

Aleksis Zorba: Do you wish to? That is a vital query.

Ian Fernando: I’m going by way of this bizarre section in my life now, the place I’m like do I wish to be a mind-boggling changer of the world, or do I would like folks to recollect me twenty years from now, and I’m prefer it’s okay I assume, however I’m undecided, all proper.

So earlier than I used to be undoubtedly all about it, the place I wish to construct a college within the Philippines, and now I’m simply such in a minimalistic thoughts why I mentioned that. It doesn’t actually have an effect on me if I do or don’t, so it’s type of a battle that I’m at the moment having.

Aleksis Zorba: Was studying a web page about you in Fb, like about you part.

Ian Fernando: Was it good?

Aleksis Zorba: Sure, I loved that. And also you had been speaking about your calling, whether or not affiliate internet marketing is your calling or not, one thing like that I what I wished to ask you. What’s your calling now?

Ian Fernando: Man, it goes again to the opposite query like I don’t know proper. I’m making an attempt to determine what’s my finish purpose, will I be a traveler for the remainder of my life and simply bounce round, or will even have a house to remain, and simply really work on the enterprise. Will I create a software program firm as I’ve finished prior to now? I don’t know; I simply let the world take me the place it must take me.

Aleksis Zorba: So that you’re on this section of determining?

Ian Fernando: Sure, I’m on this section of figuring it out, sure. As a result of being within the recreation for therefore lengthy, you type of understand that it’s not concerning the cash anymore. I used to be explaining to someone at AWA and a rooftop occasion. And this man was like I can’t wait to be such as you, I wish to make my first M.

And I’m like no you don’t wish to make your first million, it’s pointless to make your first million, I imply he requested me why and I used to be like effectively I’m extra of a way of life affiliate, I simply wish to make cash simply to reside a life that I would like. I’m not all concerning the money stream life type anymore.

Aleksis Zorba: Are you an enormous spender?

Ian Fernando: I was. I used to have like 4 automobiles, crazy-ass watches.

Aleksis Zorba: 4 automobiles?

Ian Fernando: Sure and I imply, after which now I journey with only a carry-on. And I be at liberty, I really feel not so heavy, and that’s type of like dwelling within the life that I believe I wish to go in the direction of, during which I believe I’m doing.

Aleksis Zorba: Now you might have been within the enterprise for greater than 12 years, 15 years, I imply if you’re nonetheless right here, it clearly signifies that you simply prefer it. What do you want essentially the most about on-line advertising, affiliate internet marketing?

Ian Fernando: I really like the truth that it will get me the time.

Aleksis Zorba: Time to reside?

Ian Fernando: Sure, simply time. Time to only journey, or time to only decide up and go to the seashore I imply it offers me the liberty. I imply if I had a nine-to-five, would I be glad if I’m doing affiliate internet marketing nine-to-five? I’m undecided as a result of I’ve a sure routine that I do throughout my day.

I can’t sit in entrance of my laptop for 9 hours a day, and an hour lunch break. So regardless that I’m an affiliate, would I be pleased with a nine-to-five as an affiliate? In all probability not. I’m glad doing what I’m doing, X amount of cash or X period of time on a marketing campaign, that’s what offers me the comfort and time which I recognize quite a bit.

Aleksis Zorba: In the event you needed to study affiliate internet marketing from scratch, how would you act these days in 2019, the place do you go?

Ian Fernando: Tough query I believe to ask as a result of I’m the kind of person who likes to journey and fall and work out why I tripped and fall. And once I first began, there have been no affiliate markers or mentors which can be affiliate entrepreneurs.

So it’s type of arduous as a result of I can solely speak primarily based on my expertise, proper. I’d watch YouTube quite a bit, after which do it your self proper. Perceive that you simply’ll lose 100 , and understand that you simply’re shedding 100 ; you’re not going to be worthwhile from these hundred .

Aleksis Zorba: Do you consider it’s helpful to look at folks speaking about affiliate internet marketing?

Ian Fernando: Sure, I agree I completely 100% agree as a result of I study quite a bit from YouTube, all proper. However the factor is you even have to seek out out okay is that this particular person genuine sufficient, that no matter they’re speaking is actual.

I additionally converse Russian… Watch in Russian

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