Affiliate Marketing

Interview with CEO — Andrei Covaci

I not too long ago had the pleasure of assembly Andrei Covaci and received to speaking concerning the strong platform they’re constructing at They supply an entire finish to finish answer to promote your bodily or digital merchandise on-line, suppose Clickbank or Shopify on steroids. I wished to seek out out a bit extra and he was good sufficient to speak about his enterprise.


Hello Andrei, thanks a lot for taking the time to debate with me about your online business. The place precisely did the thought for come from?

We at have been serving to our shoppers “promote extra on-line” since 2003.  Constructing funnels, organising autoresponders and customizing checkout pages – we do all of it. 

Having a “sure can do” mentality, when one consumer requested us if they may promote their product and not using a service provider account – we mentioned “sure”, then discovered what’s concerned.  And the remainder, as they are saying – is historical past.

5 years into it, we now provide the best-of-breed answer for promoting extra merchandise on-line.

There appear to be many opponents within the market, what units your organization aside from the others?

Merely put, we care!

Flexibility, agility, and customization.  However most vital – we care. We love bending over backward to get one thing accomplished for our shoppers, even when on a weekend at 2 am if it’s vital and may also help promote extra on-line.

How do you carry concepts to life? In different phrases – what’s your course of to carry concepts to fruition?

We’re large believers in thought meritocracy – the very best concepts win, no matter title, seniority or any of that nonsense.  We share concepts 24 hours earlier than a gathering, then hop on a name to brainstorm and attempt to attain consensus. Individuals are inspired to struggle for what they imagine in.  Persuade others or be satisfied. However all the time converse up.

What’s one pattern concerning the on-line advertising area that excites you?

The large push in the direction of product homeowners & associates cleansing up their act.  It wasn’t too way back that almost all of the advertising ways have been “shady” – overpromising and under-delivering, hurting the shopper within the course of. 

I’m grateful to see how so many are understanding that to construct a sustainable enterprise, you could ship true worth and obsess concerning the buyer expertise.

What’s one behavior that makes for a extra productive marketer or an entrepreneur?


The one factor fixed in enterprise is change.  You will need to deploy exhausting work, over time, regularly making an attempt new issues, doing no matter it takes and by no means ever giving up.

As an entrepreneur, what’s the one factor you do time and again and suggest everybody else do?

Discuss to everybody, on a regular basis, about every thing. There are such a lot of nice concepts simply flowing on the market, or possibly only a barely totally different strategy that you just’ve missed that makes an enormous distinction within the general outcome

What’s one technique that has helped you develop your online business? Please clarify how.

Getting the phrase out. All our shoppers got here to us by phrase of mouth and suggestions. Once we determined to unfold the phrase, the outcomes have been game-changing. We met unbelievable individuals who run probably the most wonderful companies that share a lot helpful content material it’s loopy

What’s the greatest $100 you lately spent? What and why? (private or skilled)

I like Audible.  Books are nonetheless the very best technique we have now to obtain new data and set up apps into our brains.  And Audible makes it simpler to ingest that data whereas on the drive.

I not too long ago purchased a pair of Bose frames ($199) which let me look good and hearken to Audible whereas driving.

What’s one piece of software program or an online service that helps you be productive? How do you employ it?

Workflowy.  It’s an excellent easy web-based todo checklist that you may entry from anyplace. 

There’s just one characteristic.  It’s free and easy. I take advantage of it to maintain monitor of all todo lists, grouped by class.

What’s the one e-book that you just suggest to our readers and why?

Nonetheless studying on this one – “Chasing My Remedy: A Physician’s Race to Flip Hope into Motion.” –
It’s a e-book a couple of med pupil who discovered a remedy for his personal sickness – Castleman illness. As an alternative of a residency, he started an MBA and added a CEO mindset to the strategy of curing himself. This helped him coordinate the efforts of a number of labs and introduced collectively docs and researchers to prioritize the research that wanted to be accomplished the soonest.

What’s your favourite quote?

“In the course of the gold rush it’s time to be within the decide and shovel enterprise” –  Mark Twain


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