25 september 2019
studying time: 1 minute
The primary matter of the interview is influencer advertising and marketing. To understand it inside out we met with Dimitri Hudoi, head of influencer unit in Zorka.Mobi. Dmitry defined the phenomenon and the way Zorka.Mobi promotes presents with the assistance of bloggers and influencers.
When working with bloggers, chances are you’ll set for both efficiency or model consciousness. That’s, cooperation with blogger must be aimed both at conversions: installs, purchases or different conversion sorts, or at larger model consciousness. Completely different duties demand particular strategy.
Zorka.Mobi has a database of 300 000 bloggers, and every of them is exclusive by way of variety of views, likes and subscribers. Mentioned topics and even bloggers’ location range as effectively. You possibly can choose bloggers with the identical precision you target market for an advert marketing campaign.
We mentioned attracting bloggers to advertise CPA-offers, how associates monetize YouTube channels with out contacting any kind of well-known bloggers and, after all, we talked about Tik-Tok and its prospects. Benefit from the interview!
01:47 What’s influencer advertising and marketing?
02:57 TikTok. What’s there for you?
06:44 $20 000 on testing
10:24 Evaluating the market measurement
14:43 What does an advertiser pay for?
17:29 The way to work with bloggers
19:41 The way to construct a database of 300,000 bloggers
21:14 A very powerful metric for an advert marketing campaign
24:31 What is healthier: 1,000,000 views or 10 bloggers with 100,000 views every?
26:55 We develop threefold annually
29:38 Nutra presents in influencer advertising and marketing
30:14 Influencer advertising and marketing for associates
32:23 TikTok. There will likely be cash
34:20 Entry threshold into influencer advertising and marketing
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