Sooner or later or different, everybody has skilled what stress looks like within the physique however Cigna got down to assist folks expertise stress by seeing it in another way, as visualized by a mixture of knowledge, know-how and artwork. McCann labored with Cigna, alongside medical doctors, technologists and artists to create a visible system for displaying stress within the thoughts and physique. The groups settled upon a fluid visible that strikes freely like water or smoke however can even transition from transferring effortlessly to extra turbulence and chaos.
With headsets to measure brainwaves, the workforce created a collection of colourful portraits to signify how stress exhibits up within the physique. Whereas somebody who is totally at peace is represented by a free-flowing blue silhouette, somebody who’s experiencing a excessive state of stress is captured with fast-moving crimson, orange and yellow swirls.