Podcast listenership has blown up over the past couple of years. With greater than 50% of the US inhabitants listening to podcasts for the primary time there’s a big alternative for advertisers to enter this market. In line with Hanapin’s State of PPC, solely four% of entrepreneurs are promoting on this channel. I’ve already talked about some nice platforms to get began promoting your podcast however, I’m right here to speak a few new platform that launched in April of this yr known as AudioGo.
Who and Why?
AudioGo is a comparatively new self-serve platform that may assist advertisers run advertisements throughout audio publishers like iHeartRadio, Pandora and Tunein. What’s so nice about this new platform?:
It’s self-serve – is it simply me or don’t you like to need to most final management over your campaigns?You’ve gotten entry to some premium audio publishers that used to solely be accessible by means of programmatic distributors.It’s tremendous straightforward to set and solely requires a minimal spend of $250.For a restricted time, they might help you create an audio advert for those who don’t have the capabilities, making it 1000% simpler to begin testing.Lastly, they’ve 17 spoken work genres you possibly can decide from to assist goal your viewers!
To begin, you’ll have to fill out a fast type to request an invitation since AudioGo is presently in Beta. When you’re capable of begin, you’ll have the ability to set a marketing campaign begin and finish date in addition to allow dayparting. As I beforehand talked about, for a short while AudioGo might help create audio advertisements in case you don’t have the potential to create your personal. Additionally, you will have the ability to embody a show banner together with your audio within the following widespread sizes:
300 x 250300 x 600500 x 500
Subsequent, you’ll have the ability to choose your audiences by choosing gender, age teams, location (US solely), language (English or Spanish) and music style. One nice characteristic is on the right-hand aspect they’ve included an viewers information that will help you estimate your potential listener attain and estimated advertisements performed. Additionally they let if it’s worthwhile to slender down your viewers based mostly in your budgets and targets. And that’s it!
Reporting & Issues You Have to Know
The kind of information you’ll have the ability to see in your dashboard is value, impressions (advertisements performed), distinctive listeners, hear by means of price, and click-through price. Sadly, you’re not capable of see any podcast episode downloads/listens or subscriber information. Nonetheless, that is commonplace in most podcast promoting platforms. A few extra issues it’s best to know:
You’ll need a touchdown web page to direct visitors in the direction of; you possibly can’t hold visitors inside the writer’s interface since advertisements are displayed throughout a number of publishers.You possibly can’t straight goal podcasts or podcast publishers.You possibly can’t phase your information by viewers curiosity or picture dimension. To see segmented information, you’ll have to create separate campaigns.Their chat help is wonderful. They reply inside minutes and never solely assist reply your query, however in addition they assist put in characteristic requests to enhance their platform.
Since it is a new platform there can be coming modifications to targets, reporting, and publishers. Go forward and check out them out earlier than the market is saturated and tell us the way it went!