Hello everybody! That is the editorial crew talking. After a brief break, we’re persevering with with our experiences on how the Man, a hero of our experiment, is getting alongside.
Within the final couple of weeks, Oleg was analyzing all the information he had already gathered and even got here up along with his personal components for calculating a marketing campaign’s profitability. What’s extra, he additionally examined and launched new campaigns.
By the way in which, the Man has some new inquiries to ask, and we hope that it is possible for you to to assist him.
Oleg, we give the ground to you!
Good time of day to all of you!
This subject of our experiment is a bit of bit belated, which stems from the truth that I’ve been quite busy these days as now we have simply moved to our new workplace. Immediately, I’m going to debate how I launched check campaigns focused at HU, CZ, SK and enrolled in a course on push visitors by Kote and Mr.Braun. I’ll additionally take inventory of my funds and draw up a plan for the subsequent time interval.
How I selected a GEO to check
I didn’t select GEOs for a check randomly. Throughout my stream [The stream was held in Russian on September 3 — Ed.], I discussed that my preliminary concept had been to run intensive testing: I needed to check a rating of nations utilizing the identical creatives and pre-landers. Nonetheless, having examined out just a few Tier-Three nations, I spotted that I had to make use of one other method. I mixed all the information into one single worksheet and analyzed the stats on relationship Smartlinks (they’re out there for all these registered in affiliate community ClickDealer).
I additionally included the information from Visitors Chart in advert community PropellerAds.
Then, I deleted GEOs with low visitors volumes and the adverse distinction between a Smartlink’s eCPM and a visitors supply CPC for every explicit GEO from the worksheet. Because of this, solely 30 nations have been left that have been presupposed to generate a constructive ROI. Undoubtedly, that is solely an approximate calculation, as the information issues solely Smartlinks and common volumes.
Take a look at outcomes
So, once I examined HU, CZ, and SK, I solely focused cellular gadgets and used English-language creatives and a few generic pre-landers.
Spy device Anstrex helped me discover concepts for my creatives and pre-landers:
I created and launched campaigns on advert community PropellerAds that I’ve been working with from the very outset.
72800 [MOB] TitkosViszony /HU SOI
66147 [MOB] WantMatures /HU 35+ SOI
Outcomes: 408 clicks, 1 lead, ROI -68%, $four spent.
The marketing campaign plunged into the pink straight away, and a single lead got here in solely after I had stopped it. I can presume that the issue lies within the English-language creatives. I’m going to relaunch exams with new creatives and survey touchdown pages.
70564 [MOB] Rychle-Kontakty /SK DOI
Outcomes: 2,719 clicks, 17 leads, ROI -54%, $21 spent.
At first, the marketing campaign was within the inexperienced zone however plummeted into the pink later. Optimization didn’t save the state of affairs. Once more, I’m going to run exams as soon as once more utilizing Slovak-language creatives and new pre-landers.
The Czech Republic
70590 [MOB] INSTASEX /CZ [SOI]
Outcomes: 2,449 clicks, 135 leads, ROI -24%, $9.four spent.
The check campaigns introduced a adverse ROI however have been producing leads in a sustained approach. After optimization, the marketing campaign climbed into the inexperienced zone and introduced a 61% ROI.
I created separate campaigns based mostly on the person exercise stage and a GEO’s area (a capital or some main cities and the remainder of a GEO). Because of this, I launched 6 campaigns for every GEO. This method lets you discover a marketing campaign that may generate a constructive ROI:
I additionally arrange a check marketing campaign focused on the Czech Republic on MegaPush:
Furthermore, I proceed working visitors to ZA, MX, and HK: after I totally analyzed every marketing campaign and located some well-performing creatives by Anstrex, I managed to start out producing some revenue. If you want to know what affords I drive visitors to and what landings I exploit, you possibly can all the time contact me.
Yow will discover probably the most well-performing creatives for ZA with an Eight-9% CTR beneath:
Push notification course
As I’ve talked about earlier than, I’m additionally going to say just a few phrases a couple of Russian-language push notification course by Kote and Mr.Braun. Why did I enroll in it? As a result of I needed to verify I used to be stepping into the suitable route and be taught one thing new.
I appreciated this academic course very a lot and obtained numerous helpful practice-oriented info, which is nice for newbies. As for now, I haven’t studied all the teachings. It appears to me that earlier than taking this course, you’d higher strive launching no less than one push marketing campaign by yourself. Some perks for newbies: it is possible for you to to register in a international community and you’ll have free entry to a push spy device and a tracker. Additionally, you’ll get well timed solutions to your entire questions.
Once I took the push notification course, I made a decision to take some time off from internet online affiliate marketing, analyze my campaigns and attempt to optimize and relaunch them. Though I didn’t climb into the inexperienced zone, all of the campaigns generated roughly a zero% ROI.
My key downside now’s scaling up. Logic means that the next choices are doable right here: growing the bid (however this can lower ROI), cloning the advert campaigns on one visitors supply and utilizing varied visitors sources. Every choice has its drawbacks.
Please remark beneath how you’ll resolve this downside.
I haven’t gotten to launching full-fledged sweepstake campaigns but, however nearly every little thing is prepared for it.
A push visitors skilled
Does ClickDealer give you the stats on the EPC your push visitors has introduced? In my view, the tactic you’re utilizing is mindless: you possibly can drive Fb visitors to Mexico and have a conversion price of 1 to five, whereas someone else will drive popunder visitors to France and have a conversion price of 1 to 500. The EPCs shall be completely completely different they usually received’t mirror even the approximate conversion price.
A single marketing campaign should contain numerous affords. It’s truly value shopping for the stats and check a rating of GEOs directly. Right here’s how you are able to do it:
Create a spreadsheet with GEOs and state payouts for a registration.
Calculate the general conversion price for every visitors supply.
Divide the payout by the common variety of clicks that generated a lead.
Calculate CPC and add it to your spreadsheet.
You also needs to add visitors prices for every supply.
Examine these figures.
Delete all of the GEOs with a adverse ROI and begin driving visitors to these within the inexperienced zone.
An internet online affiliate marketing skilled at PropellerAds
It’s a pity that you simply don’t heed my recommendation.
The texts you’re utilizing in your creatives are okay, however the banners itself are a complete catastrophe. From a distance, it’s unattainable to determine that your push notification reveals a lady: the picture is blurry and never eye-catching in any respect. It received’t work.
Your CTR price is zero.2%, which is a poor consequence. It’s best to positively change your method and use high-contrast photos. For example, a photograph of a big-breasted lady in shiny garments towards a white background. Take a look at this picture, as an example. Attempt to discover one thing like this.
I’ve already advisable you to not check the low person exercise stage, as this can be a mistake. Take a look at your creatives utilizing the excessive person exercise focusing on choice. You can begin focusing on lower-activity viewers segments utilizing creatives with a excessive CTR price after testing. The excessive person exercise stage focusing on will allow you to see whether or not a marketing campaign is working or not a lot sooner.
It’s too unhealthy that you simply don’t use pre-landers and solely have “18+” touchdown pages. You clearly lack completely different touchdown web page sorts for testing. I’m not going to suggest any pre-landers now. At first, you need to determine what creatives to make use of.
As for now, I can’t reply your query concerning the scale-up course of. If a marketing campaign just isn’t working, there’s no level in scaling up. Good luck!
Plans for the subsequent time interval
End the push notification course.
Launch a check relationship marketing campaign focused at Poland, France, and Italy.
Relaunch relationship campaigns focused at Slovakia and Hungary.
Launch sweepstake campaigns (iPhone, Samsung).
Work out the scaling up subject.
Take a look at out some creatives with varied lady sorts, attempt to use nationwide flags.
The assets spent:
Cash spent from August 25 to September 16: advert campaigns in push networks: $1000 ($500 for every visitors supply). I nonetheless have some cash left on my steadiness.
Cash earned since day one: the ClickDealer steadiness: $382 and a payout of $907 — the general sum is $1289.
Time: 176 hours