Digital Marketing

The Most (And Least) Efficient PPC Channels

Entrepreneurs say search is the best pay-per-click (PPC) digital promoting channel and show is the least efficient PPC digital promoting channel, in line with latest analysis from Hanapin Marking.

The report was based mostly on information from a survey performed in Could and June 2019 amongst 527 entrepreneurs who work for manufacturers or businesses.

Almost two-thirds (65%) of entrepreneurs who work for manufacturers say search is the best PPC channel, and 42% say show is the least efficient PPC channel.

These sentiments are even stronger amongst company entrepreneurs: Some 74% say search is the best PPC channel, and 53% say show is the least efficient PPC channel.

Spend Tendencies 

Entrepreneurs’ views on effectiveness seem to map to spend: Some 60% of respondents say they’re spending extra on search this yr in contrast with final yr, and 39% say they’re spending much less on show this yr in contrast with final yr.

In regards to the analysis: The report was based mostly on information from a survey performed in Could and June, 2019, amongst 527 entrepreneurs who work for both manufacturers or businesses.

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