Twelve years in the past I had the great fortune to attach with Ann Handley, Chief Content material Officer at MarketingProfs and she or he’s been a constructive affect to me on what’s potential in content material and B2B advertising and marketing ever since.
I’m not alone.
Throughout that point, we’ve each grown as entrepreneurs. Properly, perhaps I’ve grown, however Ann has exploded. She often fills keynote rooms at conferences, attracts lengthy, lengthy strains of individuals to get one among her finest promoting books signed and her firm MarketingProfs has attracted over 600,000 subscribers.
Ann Handley is a advertising and marketing influencers’s influencer or extra creatively, she’s an Annfluencer.
Since Ann is the very first Chief Content material Officer ever, a multi-book finest promoting creator, worldwide keynote speaker and who I wish to name, The Khaleesi of Content material, we’re fairly lucky to share the next interview. And after current occasions in Toronto, you name additionally name her a “badaxe” marketer.
Within the video beneath Ann and I linked by Zoom to speak a few vary of subjects together with a sport of “sizzling or not” with content material advertising and marketing ways, examples of B2B manufacturers doing it proper, how she’s achieved meteoric success together with her e-newsletter progress and naturally, the upcoming B2B Discussion board convention occurring close to Washington D.C. on October 16-18.
Get pleasure from!
Sure for B2B Discussion board: For extra details about imagining what’s potential in B2B, take a look at the MarketingProfs B2B Discussion board convention together with agenda, checklist of audio system (together with Ashley Zeckman and myself) and plenty of different enjoyable details on the web site right here.
If you happen to’re in advertising and marketing, I can’t advocate Ann’s Publication, Complete Annarchy sufficient. You may subscribe and see again points right here.
Observe Ann on the Twitters right here: @marketingprofs & @annhandley