Are you aware what occurs down on the crossroads?
Legend has it that Robert Johnson — essentially the most well-known of the Delta blues musicians from the 1930s — took his second-hand guitar and went all the way down to the crossroads in the course of the evening.
When the younger plantation employee returned residence, his guitar expertise had taken a quantum leap.
The in a single day enchancment in Johnson’s taking part in wasn’t simply important; it was supernatural. One thing unusual occurred down at that crossroads.
Phrase received round that Johnson ventured to the crossroads to fulfill the Satan himself, and offered his soul to turn into the perfect blues guitarist who ever lived.
Positive sufficient, lower than a yr later, Robert Johnson was the king of the Delta bluesmen, and created, performed, and sang the best blues anybody had ever heard.
Johnson is now generally known as the “Grandfather of Rock and Roll,” and has influenced artists starting from the Rolling Stones and Led Zepplin to The White Stripes and Crimson Sizzling Chili Peppers. Not too shabby.
What in the event you might obtain the identical stage of success and affect together with your content material?
The straightforward fact is you’ll be able to.
You’ve simply received to get your self on all the way down to the crossroads. And also you gained’t even must promote your soul to the running a blog devils of non-public assaults and manufactured controversy to do it.
Come on all the way down to the crossroads … in Florence, Italy
In between the 13th and 17th centuries in Florence, Italy, the highly effective Medici household dominated the land. Some consider that the Medici household was at one level the wealthiest household in all of Europe.
The Medicis used their energy and wealth to assist poets, philosophers, scientists, architects, painters, and sculptors from throughout Europe and elsewhere.
Gifted folks of various disciplines converged on Florence to benefit from the patronage of the Medici household, which established a artistic and cultural crossroads in Tuscany’s capital metropolis.
This artistic convergence kicked off slightly one thing referred to as the Renaissance. You’ll have heard of it.
The Renaissance was some of the progressive eras in human historical past, and lots of credit score the Medici household because the catalyst that made it attainable.
By attracting proficient souls from so many various fields and cultures, the Medicis brought about these various artists and scientists to come back involved with each other, commerce concepts, and uncover the intersections that allowed for big leaps in creativity and innovation.
In different phrases, permitting folks to hunt and discover the connections between totally different disciplines and cultures led to an explosion of remarkable concepts.
This intersection of concepts produced big advances in literature, philosophy, artwork, politics, and science from the 14th by the 17th century, beginning in Italy and spreading all through Europe and the remainder of the world.
Exploring the intersection of concepts can even result in an explosion of remarkable content material — which may result in hyperlinks, visitors, subscribers, and income.
And it gained’t take 400 years to occur.
You continue to with me?
Easy methods to find the intersection of concepts
Sorry, you’re not going to seek out this intersection on Google Maps. But it surely definitely may assist in the event you attempt to go totally different locations, each mentally and bodily.
If you boil all of it down, discovering the intersection between seemingly unrelated concepts is all about commentary. You want to be continually wanting with a purpose to discover the connections.
However you additionally should be wanting in other places. To be able to suppose totally different, you’ve received to watch totally different (dangerous grammar powered by Apple).
Listed below are 5 methods to watch otherwise:
1. Be taught for all times
To me, that is a very powerful and important trait for any artistic individual.
You’ve received to go properly past studying every thing in your area of interest and attempt to merely study every thing.
Naturally curious folks appear to give you concepts simpler than most, so kick your curiosity up a notch and examine any matter that pursuits you.
Then, study issues that don’t curiosity you — you may be shocked by what you find yourself having fun with. You’ll additionally see extra connections between belongings you thought have been unrelated.
2. Change perspective
Leonardo da Vinci believed that to really perceive one thing, you might want to take a look at it from a minimum of three views.
Leo did alright for himself, so possibly his recommendation is stable.
The flexibility to take a look at one thing that everybody else is and see it otherwise is the hallmark of artistic pondering, and follow makes good.
Practice your self to dispense with the commodity of opinion and look at issues from a number of views. You’ll be amazed at what you discover once you play Satan’s Advocate.
three. Free your thoughts
Many individuals suppose that creativity is one thing to schedule, like a employees assembly or a luncheon.
Whereas setting apart time for “brainstorming” and “pondering exterior the field” could be useful, you’re nonetheless perpetuating an phantasm.
The reality is, there isn’t any field, and you’ve got the power to be artistic at any second.
Permit your self to acknowledge your individual delusions and social constructs, and begin questioning your assumptions at each alternative. Higher but, reverse your assumptions and see the place you find yourself.
One of many nice advantages of on-line enterprise is freedom from the tyranny of geography.
And the extra we see of the world and totally different cultures, the extra our minds open up and see limitless connections and potentialities.
One of many worst issues we are able to do to ourselves when it comes to creativity is keep throughout the realm of the acquainted.
So make it some extent to get out, do new issues, and journey to new locations. You’ll must examine together with your accountant to see if a visit to Prague counts as a enterprise expense, however there’s little doubt it could possibly severely assist your corporation.
5. Pay attention
Are you a talker or a listener?
That is one thing I’ve actually tried to work on, as a result of I study a lot after I shut up and pay attention.
Each individual you meet has a perspective that differs from yours, and you’ll study wonderful issues from merely listening.
Identical to the Medici household introduced all types of various folks collectively and sparked one thing phenomenal, you can also create a content material renaissance by interacting with as many various folks as attainable.
Don’t hang around with individuals who mirror your current beliefs, hang around with individuals who problem you.
So, there’s 5 methods to seek out the intersection of concepts. And but, I sense some are nonetheless unconvinced.
How about an instance?
An instance each content material marketer understands
Richard Dawkins is an evolutionary biologist.
In 1976, he wrote a ebook titled The Egocentric Gene that moved his subject of experience sharply forward, because of his assertion that evolution occurred at a purely genetic stage, regardless of species and organisms.
Within the midst of creating his level, he went off on a tangent, and that tangent is what he’s most well-known for.
Basically, Dawkins equated the best way genes propagate all through the gene pool — leaping from organism to organism by copy — to the best way concepts unfold from mind to mind.
Briefly, Dawkins coined a time period that demonstrates the pure choice course of for concepts.
He referred to as an concept that spreads from mind to mind a meme. You’ll have heard of these.
Dawkin’s perception about the best way concepts unfold sprang from the intersection of genetics, social psychology, and cognitive science.
The meme of the “meme” has vastly influenced entrepreneurs, historians, sociologists, and bloggers, and it helped Malcolm Gladwell attain his Tipping Level.
With that, I believe you’ve received it, however we’ve received time for yet another query.
The place did this text come from?
I’ve at all times give you concepts by seeing connections between seemingly unrelated matters, even earlier than I discovered it was a “approach.”
So, I barely made it by the primary chapter of The Medici Impact earlier than seeing the connection between intersections, crossroads, and the “running a blog devils.”
This explicit intersection gave me the concept to steer with the Robert Johnson legend for an article on progressive on-line content material.
I’m unsure after I first heard the story of Johnson and his devilish deal, however it was my teen years on the newest. Bear in mind the 1986 film Crossroads?
That’s the one the place Juilliard music pupil Ralph Macchio befriends an ageing bluesman, and wins his new buddy’s soul again from the Satan by beating Steve Vai in a guitar duel by ending him off with a classical composition.
Oh wow … the intersection of classical music coaching and electrical guitar for the win. The Satan by no means had an opportunity as soon as Macchio discovered he needed to go lateral.
Critically, typically the important thing to “supernatural” content material success is to easily learn a number of books and watch a number of films.
That’s the surprising fact … creating compelling content material can really be enjoyable. All it’s important to do is listen and spot the connections, each time and wherever they could come.