Affiliate Marketing

It is An Open Platform World. HubSpot’s Rising App Ecosystem Helps You Thrive In It.

At INBOUND this week, over 24,000 individuals have come collectively to discover ways to ship exceptional buyer experiences in right this moment’s digital atmosphere. How do you coordinate advertising and marketing, gross sales, and repair groups throughout your organization to draw, interact, and delight your viewers? How do you speed up that virtuous cycle of word-of-mouth — or, word-of-keyboard, because the case could also be — to win extra clients and make them happier clients?


More and more, a key a part of the reply is: an built-in ecosystem on your tech stack.

Software program has eaten the world, as Marc Andreessen predicted eight years in the past. Each firm now makes use of a group of cloud-based apps to run practically each aspect of their enterprise. The time period “tech stack” has entered on a regular basis enterprise conversations to explain these collections of instruments.

And these stacks are rising, even within the SMB house. Based on knowledge from Blissfully, companies with 101-250 workers have a median of 99 SaaS app subscriptions.


It’s not sufficient to have the wondrous capabilities all these completely different apps provide, particularly if every is locked in their very own silo. To run your online business successfully and to present clients a coherent and compelling expertise throughout all of the completely different touchpoints they’ve with you, all these completely different apps must work collectively.

Because of this HubSpot is dedicated to constructing an open platform that may function a “hub” for the myriad apps throughout your online business that every one contribute to bettering the shopper expertise. We need to make it simple so that you can orchestrate these apps, to higher serve your clients, and that will help you develop higher.

Firstly of the yr, we shared our progress on this mission from 2018 and celebrated the numerous new and rising companions in our app ecosystem. We’re excited to present you an replace on our platform ecosystem up to now this yr…

Development in App Companions and App Adoption

We now have over 300 app companions, based mostly in over 30 international locations, offering an unimaginable vary of capabilities that you could plug into your HubSpot portal. Right here is only a pattern of the classes our associate ecosystem powers:

Occasion administration
Worker advocacy applications
Account-based advertising and marketing instruments
Name system integrations
Webinar manufacturing
SMS messaging
Accounting integrations
Interactive content material
Loyalty program administration
Influencer administration
RFP response administration
Content material translation
Income forecasting
Knowledge cleansing and de-duplication
Status and opinions administration
Unsolicited mail automation
Present card supply
Associates program administration
… and a lot extra.

Even inside these classes, our ecosystem consists of a variety of apps to offer selection and depth in these capabilities. For instance, in case you’re trying to implement world-class account-based advertising and marketing (ABM), you may leverage purchaser intent knowledge from G2, account-based advert focusing on from, collaborative account mapping with OrgChartHub, coordinated account promotions in particular person emails by way of Opensense and Sigstr, and devoted ABM administration options equivalent to Engagio, Triblio, and Calibermind. All these apps could be built-in with the HubSpot platform because the widespread system of document.

App adoption is on the rise, as we’re seeing our clients benefiting from the vary of capabilities out there in our ecosystem. Of our 64,000+ clients, 93% have put in at the very least one app or integration. On common, clients set up 5 apps every, and a few clients have greater than 10 integrations. Throughout our complete person base, together with these working with our free merchandise, 700,000 apps have been put in.

A Model New App Market Constructed for Scale

We launched a model new App Market at INBOUND this week that makes it simpler for HubSpot clients to seek out, perceive, and set up apps. (Learn the announcement right here.) With a whole lot of app companions to select from and rising buyer urge for food for integrations, will probably be a strong software to assist our clients optimize their processes and enhance their buyer experiences.

We need to make it simpler for patrons to seek out the appropriate apps to develop their companies and help “knowledgeable selection” — understanding the completely different options and pricing of a number of various merchandise. Right here’s what’s new:

HubSpot App Marketplace_v3

1. We’ve organized apps into extra granular classes and subcategories, so it’s simpler to seek out what you’re in search of.

2. Need to uncover new apps that may show you how to develop higher? We’ve added extra collections of apps which are hand-curated for various kinds of enterprise and customers, equivalent to:

three. We leveraged person suggestions to assist make app listings extra useful. App itemizing pages are actually extra sturdy, considerably increasing the data that app builders can publish in our market. This implies you may conveniently see all of the vital particulars about an app in a single spot, like subscription necessities, shared knowledge protocols, pricing, and demo movies.

Slack V2 (1)

four. For builders, the brand new app itemizing circulation makes it simpler than ever to create and record an app with HubSpot. When you’re an current app associate, making updates to your app’s itemizing web page has by no means been extra frictionless. And now, your complete crew can now entry your tier standing, set up progress, and app listings all from one account — no extra ready for month-to-month emails.

App Listing Flow

The Most Well-liked Apps in Our Ecosystem Right this moment

The benefit of a rising variety of app companions is that you’re extra prone to discover the one which meets your necessities, even in case you’re in search of an answer that’s extremely specialised. Nevertheless, we additionally discover it’s helpful and fascinating to see which apps are being extensively adopted by HubSpot customers, revealing traits in regards to the capabilities many companies are including to their tech stacks.

By July 2019, these have been the highest 20 hottest integrations within the HubSpot ecosystem:

Gmail — e-mail service
Outlook Calendar — guide conferences
Zapier — integrations automation
Fb Adverts — focused social adverts
Google Calendar — time-management and scheduling
Twitter — microblogging and social networking
Mailchimp — e-mail and advertising and marketing automation
WordPress — free content material administration system
LinkedIn — social community for professionals
Fb — social media and networking
Slack — collaboration hub for work
Google Search Console — web site indexing and optimization
HubSpot Video powered by Vidyard– create and handle movies
Google Adverts — internet marketing
SurveyMonkey — survey assortment
Databox — KPI dashboards
Eventbrite — occasion administration and ticketing
Salesforce — CRM
LinkedIn Adverts — focused social adverts
GoToWebinar — video conferencing

Lots of these integrations have been constructed by HubSpot to attach with apps which are already extensively adopted, equivalent to Gmail, Fb, and Twitter. We additionally need to acknowledge the highest 20 hottest integrations constructed by our app companions to spotlight the broader set of capabilities in our ecosystem:

Databox — KPI dashboards
MagneticOne  — enterprise card reader — integrations automation
Typeform — on-line kind and survey-building
Hotjar — warmth mapping
PandaDoc — docusigning
Zendesk — help ticketing and customer support software program
Unbounce — touchdown web page constructing
Import2 Knowledge Migration — knowledge migration software
PieSync — integrations automation
Intercom — buyer messaging
HelloSign — docusigning
ManyChat — Fb bot creation
Klipfolio — enterprise dashboards
AdRoll — ecommerce advertising and marketing
Teamwork Initiatives — crew collaboration
Instapage — touchdown pages
Drift — chat software program
Wistia — video internet hosting
Import2 Wizard — seamless knowledge sync

There’s additionally our “rising stars” — the quickest rising apps by complete internet installs since January 1, 2018:

Import2 Knowledge Migration — knowledge migration software
ManyChat — Fb bot creation
Typeform — on-line kind and survey-building
CRM Perks WordPress Plugin — kind constructing
Integromat — integrations automation
Intercom — buyer messaging
OptinMonster — lead era
Leadfeeder — customer monitoring
JotForm — kind constructing
Import2 Wizard — seamless knowledge sync
Higher Proposals — proposal creation
G-Accon — Google Sheets connector
Insycle — knowledge administration
OrgChartHub — organizational chart constructing
Asana — mission administration
Salesmsg — SMS and MMS messaging
Neverbounce — E mail knowledge cleanup
WooCommerce — ecommerce connector
Setmore — appointment reserving
Autopilot — advertising and marketing automation

Congratulations to those app companions on their rising success. We’re joyful that so many HubSpot clients are getting worth from their options.

Need to Construct Your Personal App With HubSpot?

When you’re an app developer — or aspire to develop into one — we warmly invite you to affix our platform ecosystem. Tens of 1000’s of HubSpot clients world wide are keen for brand spanking new and progressive options that can assist them handle, streamline, and combine their enterprise actions. And we’re dedicated to doing our best possible to ship a superb expertise to builders and clients to assist them join and develop higher collectively.

Developers Website for Retro

As our CEO Brian Halligan mentioned in our public earnings name final month:

“This yr we’re including gasoline to the platform fireplace… By our companions we’ll be capable of do extra and, our clients themselves will be capable of do extra. We’re simply getting began right here.”

Study extra at

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