If you happen to’re a frequent on-line shopper like I’m, you are seemingly already well-acquainted with order affirmation emails.
At its most elementary, an order affirmation electronic mail must sign to the client that their order has been processed — with out receiving one, a buyer would possibly imagine their transaction hasn’t gone by way of correctly.
However an order affirmation electronic mail can do extra than simply act as a digital receipt.
As an example, check out the order affirmation electronic mail I acquired from Massachusetts’ Franklin Park Zoo, upon my current buy:
This electronic mail supplied me with all the knowledge I wanted, but it surely additionally made me be ok with my buy by letting me know that my cash was serving to assist conservation efforts.
In the end, when performed proper, electronic mail confirmations might help create buyer loyalty, construct consciousness round different services or products, and drive visitors to your weblog or social media accounts.
Order affirmation emails are additionally phenomenal for lead era. The truth is, order affirmation emails have the best common open charges of all electronic mail varieties, with a few 70% open fee. So in the event you’re not optimizing your order affirmation emails, you are lacking out on a significant alternative to have interaction together with your prospects.
Right here, we will discover some distinctive and efficient order affirmation electronic mail examples to supply inspiration in your personal transactional emails. We have additionally included templates to assist get you began by yourself order affirmation electronic mail.
Order Affirmation Electronic mail Examples
Uber’s order affirmation emails are glossy, clear, and aesthetically-pleasing, with massive textual content, loads of white area, and a blue CTA to incentivize the rider to “fee or tip” the motive force. The e-mail is organized so the rider sees essentially the most crucial info above-the-fold — “Thanks” adopted by the value — to make sure the recipient solely must scroll in the event that they wish to.
JetBlue’s order affirmation electronic mail opens with their enjoyable and intelligent slogan, “You are all set to jet”, which instantly reassures the recipient that their order was efficiently processed.
Moreover, the textual content under the preliminary slogan guarantees the recipient “essentially the most legroom in coach, free wi-fi & leisure, and free snacks & drinks” — although the recipient has already paid, JetBlue does a great job guaranteeing the client would not expertise any purchaser’s regret, and makes use of the order affirmation electronic mail as one other alternative to domesticate stronger buyer loyalty.
Under the affirmation, JetBlue supplies a easy “Handle journey” CTA, so the client can simply replace a seat task, add extras, or swap flights. Better of all, they’ve included a hyperlink to their cellular app — it is seemingly that any buyer receiving an order affirmation from JetBlue will want their app to entry their cellular ticket, so it is a sensible technique for JetBlue to incorporate the app hyperlink.
Hausera, an ecommerce web site that sells kitchen and loo fixtures for transforming tasks, does a wonderful job guaranteeing their order affirmation electronic mail is glossy whereas providing the recipient any info they might want. At the start, they’ve included constructive messaging like “Progress is a phenomenal factor” and “Congratulations” to thank the client for his or her order.
Moreover, under the order abstract, they embody useful CTAs equivalent to “Preserve Buying”, in addition to choices to both electronic mail, name, or reside chat with a assist rep. Whether or not a buyer has a difficulty with their order or just needs to proceed perusing Hausera, the ecommerce web site does a great job guaranteeing the client can discover next-steps from throughout the order affirmation itself.
Tobi’s order affirmation electronic mail is straightforward and easy. The ecommerce web site provides two crucial CTAs — “overview my order” and “contact buyer care” — throughout the electronic mail itself in order that the recipient is ready to instantly verify and proper any info if their order would not look proper.
Tobi additionally successfully outlines their order course of throughout the physique textual content of their electronic mail, telling the client “Please enable as much as 2 enterprise days to course of and ship your order. You’ll obtain one other electronic mail when your order has shipped.” By together with this info of their electronic mail, Tobi ensures minimal outreach from prospects who’re questioning when their order will ship, or why they have not acquired delivery info already.
BigStub’s order affirmation electronic mail, whereas admittedly text-heavy, does a great job offering the client with loads of crucial info all through their electronic mail, together with a CTA to verify order standing, a telephone quantity to contact buyer assist, and a be aware relating to supply particulars for the recipient’s ticket.
Moreover, BigStub provides a $25 rebate throughout the order affirmation electronic mail with enrollment in Nice Enjoyable. Even when the client would not apply for the rebate, the inclusion continues to be an efficient methodology that enables BigStub to doubtlessly enhance constructive model notion.
JustBats, an ecommerce web site that sells baseball and softball gear, does a wonderful job of cross-selling different merchandise of their order affirmation emails. As an example, if you buy a glove on their web site, you may obtain an electronic mail with the next message — “Want a bat? You’ve gotten the glove, now get the bat.”
The remainder of the e-mail is designed to assist a person select a bat, with CTAs like “Store all bats” and “Store closeouts”, in addition to useful sources to make sure the recipient is ready to discover the correct bat for his or her wants. Alternatively, if you buy a bat from their web site, you may obtain an order affirmation electronic mail that helps you select a glove.
JustBats proves an order affirmation electronic mail could be an efficient alternative to recommend different related services or products, notably for the reason that order might help you perceive the client’s wants. Within the above instance, a glove is a logical subsequent step for somebody who has simply bought a bat, and vice versa.
SoulCycle’s order affirmation electronic mail, whereas easy, successfully supplies all related info and demonstrates SoulCycle’s means to go above-and-beyond in customer support. As soon as they’ve outlined when, the place, and on which bike the client will probably be using, SoulCycle contains different helpful info together with studio tackle, and a be aware that sneakers and water will probably be supplied.
On the backside of their electronic mail, they ship a cheerful invitation that reads “Questions, issues, or simply wish to say hiya?” with each a telephone quantity and electronic mail if the recipient wants to succeed in buyer assist.
In the end, it is vital to concentrate to your language in your order affirmation electronic mail, and search for areas the place you’ll be able to add model voice.
Order Affirmation Electronic mail Template
There are many on-line websites with electronic mail templates that assist you to construct an order affirmation electronic mail at present.
As an example, you’ll be able to create an order affirmation electronic mail throughout the HubSpot Electronic mail Advertising software without cost. You’ll be able to both select a pre-made template and customise textual content, photographs, and general design, or you’ll be able to create one from scratch. This is an instance of an order affirmation electronic mail made with HubSpot’s electronic mail software:
There are many different order affirmation electronic mail templates accessible by way of instruments equivalent to Stripo and Squarespace.
Alternatively, in the event you use an ecommerce web site builder like X-Cart, you need to use considered one of their electronic mail software add-ons to create your individual order affirmation electronic mail throughout the software.
It is vital to notice — there are just a few greatest practices you may wish to observe whatever the template builder you employ.
As an example, it’s important your order affirmation electronic mail:
Is mobile-friendly, since many recipients will verify their electronic mail on their telephones to see whether or not an order processed.
Is skim-able, since many shoppers are on-the-go and do not have time to learn dense textual content. If in case you have vital supply info you would like to incorporate, take into account linking to it as a substitute of together with it within the physique textual content.
Supplies an electronic mail and telephone variety of your buyer assist, in case the recipient’s order is wrong.
Outlines next-steps, i.e. when the client ought to count on an order to ship, or how the client can discover/observe their order.
Contains delivery tackle, cost methodology, and order quantity.
Moreover, take into account how one can embody model voice in your textual content to domesticate buyer loyalty, notably with first-time prospects who won’t know your model but. You may additionally add hyperlinks to your social media accounts or weblog, so new prospects can discover different methods to have interaction together with your model.
Order Affirmation Web page
Usually, when a buyer locations an order, they’re going to see a affirmation web page earlier than they even obtain the affirmation electronic mail.
As an example, this is what you may see if you place an order on Amazon:
In the end, an order affirmation web page is a web page you are re-directed to if you click on the “Purchase” or “Buy” button, and signifies that an electronic mail must be on its method. An internet affirmation web page is a brief discover that tells your buyer that their transaction went by way of accurately. If a buyer would not see this web page, she or he will seemingly assume their transaction did not work.
Whenever you’re creating a web based affirmation web page, right here are some things you need to embody:
Messaging equivalent to “Success! Your order is confirmed”, in addition to a be aware that the client ought to count on an electronic mail of their inbox quickly.
An order quantity, supply particulars, and order abstract (together with complete value).
Non-compulsory: Photos of the services or products purchased.
Moreover, you would possibly embody different related “Fashionable Gadgets Primarily based On Your Order” on a buyer’s order affirmation web page, to incentivize them to buy different associated merchandise. As an example, in the event that they’ve bought a blender in your web site, maybe you wish to present them a smoothie recipe e-book on their order affirmation web page.
In the end, it’s important you bear in mind your order affirmation web page and electronic mail can function main lead era alternatives in the event you optimize them accurately, and can guarantee your buyer feels supported all through their whole purchaser’s journey.